Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences.
"There’s some endpoint companies who make these big claims and nobody’s actually solving this problem. The ones that come close have zero idea how to make it easy on the MSPs,” says WhiteDog founder Shahin Pirooz.
