Delivering Top-Shelf Cybersecurity for MSPs
Our name is derived from the distillate that comes off a whiskey still, known as “white dog.” Just as a master distiller meticulously selects each ingredient to create a whiskey of exceptional quality, WhiteDog brings the same level of precision and expertise to cybersecurity.
WhiteDog's mission is to accelerate and simplify MSPs’ ability to deliver an uncompromising security posture to their customers.
Our Origin Story
In the late 1990s, our founder, Shahin Pirooz, pioneered the concept of the managed service provider (MSP). As a seasoned leader in security and IT, he recognized that the growing complexities, escalating costs, and intense resource demands of managing IT ecosystems were diverting businesses from their core missions. He was convinced there was a better way.
As the CTO at CenterBeam, often credited as the first MSP, Shahin transformed how businesses accessed IT services, making it possible to simply consume them. During these early days, delivering security services was relatively straightforward—a few tools sufficed to defend against less sophisticated attacks.
Fast forward to today, and the landscape has dramatically changed. Threats now emerge from every direction; adversaries constantly evolve their tactics, while technology advances to keep pace. MSPs find themselves in a relentless game of leapfrog, continuously cycling through tools because what’s best-in-class today can become inadequate tomorrow.
With nearly 4,000 vendors, and a frustrating maze of subscription models, evaluating security tools has become a full-time, cyclical job: vet, replace, repeat. The cost and complexity of building and maintaining a security practice in-house have become untenable, distracting MSPs from what they do best—serving their customers.
WhiteDog was founded to revolutionize cybersecurity for MSPs. Drawing from his deep experience as a security practitioner who helped shape the MSP industry, Shahin is championing a new approach. It’s time to extend the managed services model to security.
With WhiteDog, MSPs simply consume a single, evergreen solution—backed by 24x7 security operations. This allows you to immediately expand your security portfolio, help your customers cost-effectively mature their security posture, and gain a partner who not only understands your business but also cares about securing your customers as much as you do.
Our Approach to Cybersecurity
In today's threat environment, where organizations face 50/50 odds of experiencing an attack, relying on a single or disparate tools to safeguard your customers' data isn't enough. A comprehensive, layered defense strategy is essential.
By leveraging WhiteDog's advanced security framework, you can significantly enhance the protection you provide to your clients, ensuring they remain safe in an increasingly unpredictable cyber threat landscape.
- Deliver a Unified, Layered Defense: Secure your customers with a comprehensive layered defense. Multiple specialized tools at each security layer ensure a swift response that’s tuned for each type of attack.
- Achieve 24x7 Security Operations: Your customers benefit from expert eyes on glass, actively threat hunting and ready to respond. This human component is vital to quickly sniff out and eradicate bad actors and minimize damage.
- Provide Continuous Incident Response: When a breach happens, every minute matters. Continuous incident response is included as part of the service. No extra fees or retainers.
- Reduce Nefarious Dwell Time: Reduce the amount of time an adversary has in your customer’s environment. While the industry average for nefarious dwell time is 6 months, on average, you'll reduce that time down to 6 minutes.
- Ensure Continuous Penetration Testing: Breach and attack simulation and security control validation allows you and your customers to understand their business risk. Pen testing once a year, once a quarter, isn’t enough—it must be continuous.
One Unified Security Platform
With WhiteDog, MSPs can break free from the conventional tool mindset and consume one comprehensive cybersecurity platform—backed by 24x7 security operations.
WhiteDog’s enterprise security stack is pre-configured, ready to deploy, and designed to scale. Our composable platform is fully integrated and combines the strengths of 40 commercial technologies and 10 open-source tools. We keep up with security trends, ensuring the unified blend adapts to evolving threats.
MSPs can take a complete security portfolio to market, under their own brand, in 30-days. And we’ve simplified customer management, too. Our white-labeled customer portal is designed specifically to meet the needs of MSPs.
What’s more, our platform isn’t all or nothing. It’s designed with flexibility in mind. Our modular approach allows you to select the solutions you need to close gaps in your current security stack. We’ll help you integrate and optimize your existing tools, ensuring a cohesive security posture that grows with your business.
Why MSPs Choose WhiteDog
Our MSP partners gain on-demand expertise, a complete portfolio of white-labeled security services, and a partner with a shared goal—to secure their customers. That, plus, our flexible approach allows MSPs to build trust, strengthen their reputation as cybersecurity experts, and meet their customers where they are, enabling growth, expansion, and change over time. We’d like to have your back, too. Let’s solve your customers’ security issues—right now. All our solutions are backed by a 30-day onboarding guarantee.
Cheers to a more secure future!
Meet Our Leadership Team
Shahin Pirooz
Shahin is a senior cyber security & technology executive with deep expertise in building Managed Security and Cloud Services. He serves as WhiteDog Cyber’s technology executive and visionary, as well as the technology executive/advisor for the managed services ecosystem we serve.
Shahin has spent his career deeply immersed in the cloud and cyber security. Over 20 years ago, he set the pace for moving on-premises IT infrastructure to the cloud. He’s recognized for many firsts to the market, forming the subscription computing, CSP, and MSP models.
He’s held critical leadership roles at leading-edge organizations including EDS, responsible for key clients such as Palm, Philips, VLSI, Netigy, and many others. He offers an uncommon blend of experience in the full product lifecycle, strategic planning, sales, and service delivery across diverse industries, including telecommunications, managed services, cyber security, service providers, and software companies.
His passion for knowledge and innovation extends beyond his vocation; he’s a lifelong learner, and his curiosity leads him down any number of different paths. In fact, his appreciation for whiskey inspired Shahin to develop an app to track different brands, pricing, and availability. (Keeping him at the forefront of whiskey procurement).
Kurt Klien
As a founding and funding force behind WhiteDog, Kurt brings four decades of experience and insight to the company’s strategic direction and growth. Throughout his career, Kurt has been a pivotal figure in the channel, making him an invaluable asset to WhiteDog and its partners.
With 30 years as a VAR/system integrator CEO and as the second-generation leader of a family-owned business, Kurt has successfully guided his business, clients, and employees through change. His sharp industry insights help him anticipate market shifts and technological advancements, keeping customers and partners at the forefront of innovation.
Brian Moody
With more than 3 decades in the tech channel, Brian’s role is to accelerate growth with our Managed Security Services partners. Having served in a variety of sales leadership positions, he excels at defining the “why”, and then connecting the “how” (employing customized technology and strategy) to achieve a successful business outcome.
His powerful combination of technical and business savvy makes him WhiteDog’s secret sauce for partner and sales enablement.
In an industry where the only constant is change, Brian has continually adapted to shifts in technology and business throughout his career. As an enthusiastic angler in his personal time, he’s also passionate about understanding what makes the fish bite.
Kirstin Burke
As WhiteDog’s CMO, Kirstin not only elevates our brand but leads marketing enablement for our MSP partners. She’s led marketing strategy and growth initiatives for more than 20 years, and she knows the security and MSP market well. As VP of marketing at CenterBeam, cited as the first managed service provider, she crafted messaging to help develop the emerging MSP space. Kirstin understands the pressures, economics, and challenges MSPs face.
To balance out her life, Kirstin is also an avid reader with a sweet spot for history. A love of running and the outdoors provides unstructured space to spark her creative magic. Kirstin also exemplifies WhiteDog’s commitment to service: she devotes time and energy to children and families locally and globally, equipping them to take on the future with hope. And, of course, two dogs are part of her pack.
Joe Dickens
Joe knows managed services. And that’s a good thing, since he leads Technical Operations WhiteDog, ensuring that both our Partners and their end customers receive the level of service and support they require to keep them safe.
His operational expertise has been honed over the course of three decades and many global leadership roles—building, scaling and supporting technical operations. In his words, “making sure the service delivery experience we sold is what the customer is getting day in and day out.” He expertly manages the people, process and tech necessary in order to keep clients secure. And his favorite part of his job? The people. Active problem solving for clients to help keep them safe; and serving as a mentor for the next generation of tech leaders.
His firsts include being on the development and support team of the industry’s first managed services provider, CenterBeam, as well as Counterpane, the pioneer of the managed security services space. So when we say Joe knows Security, we aren’t barking in the wind.
Joe refined his ability to “scale” early on with his twins. He is an avid cyclist and the founding member of B³—Bourbon, Brews and Bikes. Because those go well together.